Amplify resources for New Yorkers facing food insecurity.

Boost Food Bank’s mission on social media.

Advocate by using your voice creatively and intentionally online.

Earn verifiable volunteer service hours.

Get Started

Food Bank’s Social Media Ambassador Program is a way for volunteers to amplify resources for New Yorkers facing food insecurity, boost Food Bank’s mission on social media, and advocate by using their voices creatively and intentionally online – all while earning volunteer service hours.

Food Bank For New York City is a nonprofit dedicated to fighting hunger in New York City. We are so glad that you want to join us in spreading the word about our work! To that end, please remember to be kind, friendly, and cordial when you are posting about our brand!

There is no sign-up, application, or orientation required!

1. Log in to your Instagram, Facebook, Twitter, and/or LinkedIn accounts. You can use any or all of these platforms, and your accounts don’t need to be public or verified to participate.

2. Complete the actions listed below. You must complete at least 5 Actions to receive verifiable service hours. Be sure to use the hashtag #FoodBankAmbassador every time you post!

  • Follow Food Bank For New York City.
  • Introduce yourself as a Food Bank For New York City Social Media Ambassador with a link to in your post.
  • Comment on a post from one of Food Bank’s social media accounts.
  • Post a recipe or a picture of a meal that is special to you or your community.
  • Nearly 2 million New York City residents are food insecure – that’s almost one in four. Make a post to share this statistic.
  • Orange is the color of hunger awareness, so take a selfie in your flashiest orange gear! Tag three friends and challenge them to do the same.
  • Browse these facts and post one that surprises you. Encourage discussion with your followers.
  • Advocate for the Supplemental Nutrition Assistance Program (SNAP) by sharing why you support SNAP and tagging your government representatives.
  • Share a post from one of Food Bank’s social media accounts.
  • Post the Food Finder Map and help people find resources in their neighborhood. Explore Food Bank’s partner agencies throughout the five boroughs!

3. Email screenshots of your actions, including your username or handle, to Don’t forget, each post must include #FoodBankAmbassador!

5 actions = 2 service hours
All 10 actions = 4 service hours

We are unable to give partial credit.

Check Back Here For Updates

This page will be updated regularly, so check back for more actions you can take as well as new resources you can share with your community! Questions? Email us at!