CookShop Social Marketing: Change One Thing

Swapping one soda for a glass of water. Trading a donut for an orange. Eating healthy doesn’t have to mean overhauling your diet or buying expensive “health food.” It can start with just one healthy choice per day.

That’s the message behind Change One Thing, the Food Bank For New York City’s social marketing campaign aimed at food stamp–eligible New York City teenagers. Change One Thing is the social marketing component of CookShop for Teens, the Food Bank’s federally funded nutrition education program for  teens.

Developed with input from New York City teens, at a time when fighting obesity and diet-related disease in low-income neighborhoods is at the top of the national agenda, the Change One Thing campaign helps guide teens toward practical, healthy choices they can make without breaking their budget or disrupting their social lives.

Change One Thing is bringing its message of health and nutrition to more than 100,000 youth with ads in all five boroughs; radio spots on Hot 97, WBLS and more; and through direct peer education in CookShop for Teens (EATWISE).