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FOOD BANK FOR NYC, JOINTLY WITH BANK OF AMERICA, KICKS OFF SECOND ANNUAL FIVE BOROUGH CHALLENGE ON GIVING TUESDAY

For Immediate Release

Contact: foodbanknyc@dkcnews.com

 

FOOD BANK FOR NYC, JOINTLY WITH BANK OF AMERICA, KICKS OFF SECOND ANNUAL FIVE BOROUGH CHALLENGE ON GIVING TUESDAY WITH CELEBRITIES AND INFLUENCERS HELPING TO RAISE CONTRIBUTIONS FOR 20 MILLION MEALS FOR NEW YORKERS IN NEED THIS HOLIDAY SEASON

 

Celebrities and Influencers joining the campaign include Omar Epps, Julie Chen, Drea de Matteo, Alyssa Milano, New York Nico, Selita Ebanks, Angie Martinez and Angela Yee  

 Also launching on Giving Tuesday is a 4X match digital campaign as well as a 6-week brand awareness and fundraising video campaign on Spectrum, LinkNYC terminals, JFK and LaGuardia airports screens, MTA subway boards and retail stores across the five boroughs

(November 30, 2021, New York, NY)—Food Bank For New York City, along with longtime partner Bank of America, and media partners iHeartMedia, Univision and WNBC, are kicking off Giving Tuesday with the 2nd annual 5-Borough Challenge running until December 31st.

The 5-Borough Challenge is a media campaign that will contribute to the Food Bank’s overall goal of providing 20 million meals by the end of the year to New Yorkers most in need. The challenge consists of five teams, one for each NYC borough, with a goal of raising $20,000. Bank of America will match the total of the $100,000 raised by the teams for a grand total of $200,000. Some of New York City’s celebrities and influencers will take to social media to show off their home-borough pride, encouraging their fans and friends to join in the challenge and donate to their team borough. 

This year, Aaron Boone and TT Torrez will represent Team Bronx; Tracy Morgan and Omar Epps will represent Team Brooklyn; Julie Chen and Drea de Matteo will represent Team Queens; Alyssa Milano and Selita Ebanks will represent Team Staten Island; and New York Nico will represent Team Manhattan.

With the economic fallout from the COVID-19 pandemic putting many people out of work and rapidly increasing the need for assistance, the demand on the emergency food network has continued to surge. Currently, it’s estimated that 1.6 million New Yorkers now rely on food pantries and resources offered by Food Bank from 1.1 million served prior to the COVID-19 pandemic.

As media partners, iHeartMedia, Univision and WNBC will participate in the challenge by providing station influencers and DJs as teammates and promoting the campaign on-air and digitally throughout December including Diosa Caro, Chris Mambo, Angie Martinez and Angela Yee.

“The 5-Borough Challenge is a fun way for folks to engage with our mission to feed, educate and nourish ALL New Yorkers,” explained Leslie Gordon, President & CEO of Food Bank For New York City. “The holiday season can be a tough time for many of our neighbors, especially in this moment when 1.6 million New Yorkers are facing food insecurity. The 5-Borough Challenge is our way of saying that we’ve got you, that no matter what challenges get thrown your way, New Yorkers will always stand together to support their own. We are so grateful for our team captains, iHeartMedia, Univision, WNBC and our longtime friends at Bank of America for helping us to provide hot meals across the five boroughs this holiday season.”  

Bank of America has an annual tradition of spending the holidays with the Food Bank For New York City, from our volunteer efforts to our commitments of support. We’re so happy to keep this tradition alive as sponsor of the 5-Borough Challenge,” said Connie Verducci, New York City market executive for Bank of America. “Make a donation this Giving Tuesday to show your borough pride and we will double your impact with a Bank of America match.”

Other Food Bank efforts running the entire holiday giving season include:

  • Two 4x matches($1 = 20 meals), one on Giving Tuesday and close to New Year’s Eve thanks to two generous Food Bank Board Members as well as 2x matches ($1 = 10 meals) through December 31st.
  • A Giving Tuesday LinkedIn takeover joining over 150 non-profit organizations across the globe.
  • A 6-week brand awareness video campaign on Spectrum channels and in various outdoor platforms. The campaign encourages people to give and get help and includes branded videos running at LinkNYC terminals, subway platform video boards, retail stores video screens, digital billboard trucks and TV screens at La Guardia and JFK airports.

To support Food Bank For NYC on this campaign, please visit foodbanknyc.org/5boroughchallenge.

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About Food Bank For New York City

Since 1983, Food Bank For New York City has been the city’s major hunger-relief organization working to end hunger throughout the five boroughs. Nearly one in five New Yorkers relies on Food Bank for food and other resources. Food Bank takes a strategic, multifaceted approach that provides meals and builds capacity in the neediest communities, while raising awareness and engagement among all New Yorkers. Through its network of more than 1,000 charities and schools citywide, Food Bank provided more than 80 million free meals last year for New Yorkers in need. Food Bank For New York City’s income support services, including food stamps (also known as SNAP) and free tax assistance for the working poor, put nearly $36 million each year into the pockets of New Yorkers, helping them to afford food and achieve greater dignity and independence. Food Bank’s nutrition education programs and services empower more than 50,000 children, teens and adults to sustain a healthy diet and active lifestyle on a limited budget. Working toward long-term solutions to food poverty, Food Bank develops policy and conducts research to inform community and government efforts. To learn more about how you can help, please visit foodbanknyc.org. Follow us on Facebook (FoodBank4NYC), Twitter (@FoodBank4NYC) and Instagram (@FoodBank4NYC).

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