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Empty Plates Creates Meals for Many... Fishs Eddy 'Dishes' Hunger-Relief for 1.5 Million New Yorkers with Launch of Eclectic New Line in Support of The Food Bank For New York City


~ Five Percent of All Proceeds Will Go to Hunger-Relief Efforts Citywide ~

NEW YORK, NY. April 11, 2011 — Two New York institutions — the Food Bank For New York City and Manhattan-based house wares retailer  Fishs Eddy — have created an exciting new partnership to fight hunger in New York City.  In celebration of their 2011 milestone 25th anniversary, Fishs Eddy has created an exciting new line of dishes and kitchen accessories accented by an eclectic mix of polka dots, stripes and ticking designs . Five  percent of all proceeds from the new line will be donated to the Food Bank to help the 1.5 million New Yorkers who rely on their programs and services. The collection will be available starting this week at Fishs Eddy’s flagship store at 889 Broadway, and online at fishseddy.com.

The line consists of 14 products each in the Food Bank’s signature orange, the color of hunger awareness.  Known for their reasonable prices and good quality merchandise, Fishs Eddy will offer dishwasher-safe serveware, glassware, dish towels, refrigerator magnets, coasters and more. In addition, Fishs Eddy will be selling a t-shirt for those who literally want to wear the cause on their sleeve.  Price points range from $3.95 to $23.80.

“The Food Bank For New York City is thrilled to partner with Fishs Eddy, an iconic New York institution," said Lucy Cabrera, Ph.D., President and CEO of the Food Bank For New York City. "On behalf of the more than three million New Yorkers who are struggling to put food on the table, we are very grateful for their generous support. At a time when many low-income New Yorkers are reducing their food intake and the quality of their food to get by financially, I encourage all of you who can to stop by Fishs Eddy do some shopping.  Once you see these very stylish and fun products, you'll want to collect them all...and that would make the Food Bank very happy, indeed."

Fishs Eddy owner, Julie Gaines, weighs in on the new collection, “With a familial commitment to making things better, Fishs Eddy is proud to partner with the Food Bank For New York City.  We think this is a truly unique collection of mugs, bowls, storage containers -and a few other fun surprises!  The perfect Food Bank orange on Fishs Eddy's classic restaurant-ware gives this collection a refreshing and unexpected mix that will excite your kitchen.  And, it’s a chance to serve guests in style...while helping others...just one bowl at a time."   

Through more than 1,000 community programs across all five boroughs, Food Bank For New York City helps provide 400,000 free meals a day.  And it’s not just about the food.  Food Bank offers income support services, connecting the working poor to the resources they need for survival.  Food Bank is also the largest provider of nutrition education in New York City public schools and after-school programs helping thousands of families create and sustain healthier lifestyles.

The collection is now available in Fishs Eddy’s flagship store at 889 Broadway, and online at fishseddy.com.  For additional purchasing information, call:  877-347-4733 or e-mail:  orders@fishseddy.com.

Food Bank For New York City recognizes 28 years as the city’s major hunger-relief organization working to end food poverty throughout the five boroughs.  As the city’s hub for integrated food poverty assistance, the Food Bank tackles the hunger issue on three fronts — food distribution, income support and nutrition education — all strategically guided by its research. Through its network of approximately 1,000 community-based member programs citywide, the Food Bank helps provide 400,000 free meals a day for New Yorkers in need. The Food Bank’s hands-on nutrition education program in the public schools reaches thousands of children, teens and adults. Income support services including food stamps, free tax assistance for the working poor and the Earned Income Tax Credit put millions of dollars back in the pockets of low-income New Yorkers, helping them to achieve greater dignity and independence. Learn more at foodbanknyc.org. You can find them on Twitter and Facebook, @foodbank4nyc and Facebook.com/foodbanknyc.

Fishs Eddy has been tied to the community for 25 years. With an eclectic take on affordable, quality dishware Fishs Eddy continues to grow as one of New York’s best known small businesses. Founded by husband and wife, David Lenovitz and Julie Gaines, they are self-proclaimed “purveyors of dinnerware, glassware, flatware, serveware, and sturdyware”. For more information on fishseddy, please visit fishseddy.com. You can also find them on Twitter @fishseddynyc and Facebook.com/fishseddy.

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