Wedged Between the Tribeca and Cannes Film Festivalss, Comes the Food Bank For New York City's Second Annual CANS Film Festival Food Drive
New York, NY (May 18, 2004) — Now New Yorkers can lend a hand in the fight against hunger by participating in the Food Bank For New York City's second annual CANS Film Festival food drive, presented by MasterCard International. From May 14–June 14, moviegoers can bring canned food items to Clearview Cinemas, Loews Cineplex, Magic Johnson Harlem USA, Film Forum and BAM Rose Cinemas throughout New York City. Food collected during the festival will be distributed by the Food Bank to more than 1,000 community food programs in the five boroughs who provide food to those in need.
"The Food Bank For New York City has done an incredible job of working to end hunger in New York City," said Anthony Gracia, vice president, North America Acceptance, MasterCard International. "We are privileged to support the CANS Film Festival which brings together the city's movie theatres in a widespread effort to collect food for those in need."
A series of promotions will be bringing attention to the food drive festival, including advertisements and public service announcements with WB11, amNewYork, Time Out New York, New York Moves, WABC, WPLJ, ESPN and Radio Disney; an in-theater public service announcement featuring Sarah Jessica Parker that was produced by Time Warner Cable; and a dinner and movie fundraiser at Suba, a restaurant and tapas lounge.
"Loews is pleased to join the Food Bank's CANS Film Festival food drive this year. The festival is an excellent addition to all the activities that are taking place as part of our 100th anniversary celebration," said John McCauley, senior vice president of marketing for Loews. "We encourage all of Loews' loyal patrons to take part in this simple way to give back to the community."
The Food Bank's 2003 Hunger Poll, conducted by Marist College, found that a shocking 69 percent of New Yorkers would not be able to afford food for themselves or their families within one year of losing their job. Of those, 40 percent could not afford food within three months. Just over 30 percent of New Yorkers surveyed said they know someone who did not have enough to eat and had gone to a community food program in the past year.
"It is hard to believe that one in five New Yorkers finds themselves in the position of not always knowing where their next meal will come from," said Dr. Lucy Cabrera, president and CEO of the Food Bank For New York City. "That's why every canned food donation during the CANS Film Festival food drive means so much. We are grateful to each of our festival sponsors who make it possible for all New Yorkers to join us in our work to end hunger."
About the Food Bank For New York City
An estimated 1.5 million New Yorkers are turning to emergency food assistance to avoid going hungry. More than half of them are children and the elderly. Food Bank For New York City, the nation's largest food bank and the city's largest supplier of food for the hungry, provides the food for over 200,000 free meals served each day by more than 1,000 nonprofit community food programs in the five boroughs. For more information, visit our website at www.foodbanknyc.org.
About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment card brands including MasterCard?, Maestro? and Cirrus? and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless? advertising campaign is now seen in 98 countries and in 46 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.
About Loews Cineplex
Loews Cineplex is celebrating its 100 year anniversary throughout the year 2004. Loews Cineplex owns, operates or has an equity interest in 324 theatres and 3,166 screens operating under the Loews, Cineplex Odeon, Star, Magic Johnson, Cinemex, Yelmo Cineplex, Megabox Cineplex, Galaxy and UFA names. The company's partnerships include: Magic Johnson Theatres, in the United States, Yelmo Cineplex in Spain, Megabox Cineplex in Korea and now Neue Filmpalast (UFA) in Germany. Loews Cineplex is privately owned by Onex Corporation, one of Canada's largest companies with global operations in service, manufacturing and technology industries, and Oaktree Capital Management, LLC, a Los Angeles based private investment management firm specializing in inefficient markets and alternative investments with approximately US $25 billion of assets committed for management primarily from institutional investors.
*Food Bank For New York City's CANS Film Festival food drive is in no way associated with the Cannes Film Festival.
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