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The Food Bank Launches 'NYC Goes Orange' to Raise One Million Meals for Hunger Relief...

The Empire State Building, Lincoln Center, 1 Madison Clock Tower...Are Among City's Iconic Buildings Lit Orange October 15 to Help End Hunger

New York, NY (October 15, 2007) — NYC is Going Fight Hunger! Orange is the color of hunger awareness. From October 15–19, the Food Bank For New York City will be joined by many of the city's iconic landmarks and notable towers who are shining a bright light on hunger — including Empire State Building, the Revson Fountain at Lincoln Center, One Madison Clock Tower, the Con Edison Clock Tower, the NASDAQ Tower, Brooklyn Borough Hall and Snug Harbor Cultural Center on Staten Island — corporations, cultural centers, restaurants, supermarkets, retailers, musicians, the media, in a week-long, citywide initiative to raise one million meals for the more than one million New Yorkers who rely on emergency and community food.

NYC Goes Orange signals the beginning of the holiday season at the Food Bank...typically the busiest time of year. But this year, many of the Food Bank's trucks aren't making deliveries and warehouse shelves are practically empty. Food distribution to the Food Bank's more than 1,000 agencies has decreased by 12 million pounds over the last couple of years due to cutbacks and flat funding by the federal emergency food assistance program.

According to Food Bank's President and CEO, Lucy Cabrera, Ph.D., "The Food Bank has almost no inventory of emergency food to offer its agencies, and what little we have, cannot provide a nutritious meal. The health implication for low-income New Yorkers is very worrisome. Our agencies are suffering. As a result, they are being forced to either offer less food to those in need, or offer food to fewer people. While we are working to resolve this situation through legislation, the challenge for many New Yorkers is immediate. NYC Goes Orange can potentially have a huge impact on the upcoming holiday season for the more than one million citizens who depend on emergency and community food. For that reason, we hope everyone will support Go Orange."

There are many ways to Go Orange. Online virtual food drives are getting underway in corporations, businesses and media outlets including, CW11, "Good Day New York," Telemundo, Fleishman-Hillard, Mandarin Oriental Hotel (NY) and MTV Networks.

At Grand Central Market, visitors and shoppers can pick up an eco-friendly, reusable limited-edition, Go Orange shopping bag, during the entire month of October for a suggested donation of just $5. Stop by Whole Food Market and get a special Go Orange ‘trick or treat' bag for just $1 and support hunger relief.

Don't miss internationally renowned pianist — Yefim ‘Fima' Bronfman give morning commuters a reason to stop rushing through Grand Central Terminal's Vanderbilt Hall (42nd and Park) on Wednesday, October 17, when he makes a special musical appearance at 8am to bring attention to Go Orange and kicks off a first-of-its-kind, 10-day online charity auction — — for which the highest bidder will win an in-home concert by this Grammy Award-winning pianist, plus the use for six months of a Steinway Grand piano, hand-delivered, cost-free, by Steinway & Sons!

GoOrange with's Wine.Dine.Donate — a special charity event to be held at Mario Batali's Del Posto on October 16. If you can't make dinner at Del Posto, online visitors can hold their own dinner party just by following Epicurious's Wine.Dine.Donate dinner party instructions!

During October, drop by Junior's in Brooklyn, at Grand Central,Times Square or online and purchase one of their legendary Pumpkin Cheesecakes and a percentage of the proceeds will benefit the Food Bank.

And just in time for Go Orange...Food Bank board member, iconic chef and restaurateur Mario Batali has partnered with Swiss watch manufacturer Ernst Benz to create the Mario Batali Limited Edition Great Circle Automatic, a series of 750 timepieces featuring accents in Batali's standout signature orange color — also the color of hunger awareness. A percentage of the proceeds will benefit the Food Bank. Check out the collection at any Ernst Benz Authorized Dealer.

Extend Go Orange a little longer...On October 28 from 2 to 6pm, bring your coolest ghouls to Vanderbilt Hall for HalloWeekend — the biggest and best Halloween party in New York City...and leave room in your trick-or-treat bags for a special selection of goodies being offered by Zaro's Bread Basket.

There are many ways to show your support for Go Orange. Make a donation for hunger relief! Every $1 donation = 5 meals! Or, Create Your Own Unique NYC Goes Orange Activity. For more information on Go Orange, and to get your "I Went Orange" button, visit

Food Bank For New York City is the major supplier of food for more than one million New Yorkers though our network of more than 1,000 emergency and community food programs throughout the five boroughs — including soup kitchens, food pantries, shelters, low-income daycare centers, Kids Cafes and senior, youth and rehabilitation centers. Those in need include women and children, the elderly, people with disabilities and the working poor. For every $1 donation, 97 cents goes toward food acquisition, distribution and programs. Charity Navigator — the nation's largest independent charity evaluator — gave the Food Bank For New York City its third, consecutive highest four-star rating for excellence and efficiency in the successful management of organizational finances. For more information, visit

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