Anne Hathaway Joins Forces With Netflix & Feeding America to Combat Hunger This Holiday Season
WHAT: Anne Hathaway volunteers at Food Bank For New York City’s Kids Cafe Renaissance, a free after schools meals program at the St. Aloysius School in Harlem, which helps children at risk of hunger and kicks off Netflix’s holiday campaign which benefits Feeding America.
WHO: Anne Hathaway, Golden Globe Nominated Actress
Carlos Rodriguez, VP, Food Bank for New York City
Ross Fraser, Media Relations Manager, Feeding America
Anne Hathaway will prepare a healthy snack with 30 children at the Food Bank For New York City’s Kids Cafe program in Harlem. The Food Bank For New York City’s Renaissance Cafe in Harlem is part of Feeding America’s national Kids Cafe program.
Anne Hathaway will also kick off Netflix Holiday Gift Program which benefits Feeding America, by unveiling her own artwork along with artwork by Scarlett Johansson, Ben Affleck and Jessica Alba who are all committed to the fight against hunger.
CAMPAIGN: Anne Hathaway, Scarlett Johansson, Ben Affleck and Jessica Alba created original holiday-themed artwork for Netflix Holiday Gift Program which benefits Feeding America, the nation’s leading hunger relief organization.
The holiday-themed artwork will adorn Netflix gift subscriptions this holiday season and proceeds will be donated to Feeding America.
In addition, each actor’s work will be featured in a limited-edition Netflix Holiday Gift Box, a red, velvet-lined commemorative showcase featuring an individually signed and numbered print and a lifetime membership to Netflix. Only 100 boxes have been produced and will be gratefully given, until the supply is exhausted, to those making a $5,000 donation to Feeding America at www.netflix.com/holidaygiftbox. One hundred percent of the $5,000 donation will go to Feeding America and is equivalent to providing 80,000 meals to those in need this holiday season. The commemorative boxes are only available until December 29th.
WHEN: Monday, December 15th, 2008
Media Check-In: 9:45 AM
WHERE: Renaissance Cafe at the St. Aloysius School
223 West 132nd Street (Harlem)
New York, New York 10027
MEDIA: Victoria Harvie or Dan Strickford at PMK/HBH, (310) 289-6200 or via email Victoria.Harvie@pmkhbh.com or Dan.Strickford@pmkhbh.com.
About Netflix, Inc.
Netflix, Inc. is the world's largest online movie rental service, with more than eight million subscribers. For one low monthly price, Netflix members can get DVDs delivered to their homes and can instantly watch movies and TV episodes streamed to their TVs, PCs and Macs, all in unlimited amounts. Members can choose from over 100,000 DVD titles and a growing library of more than 12,000 choices that can be watched instantly. There are never any due dates or late fees. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from 55 distribution centers. More than 95 percent of Netflix members live in areas that generally receive shipments in one business day. Netflix is also partnering with leading consumer electronics companies to offer a range of devices that can instantly stream movies and TV episodes to members' TVs from Netflix. For more information, visit http://www.netflix.com/.
About Feeding America
This holiday season is going to be especially hard for the millions of families affected by the instability of the American economy and food banks across the country are already reporting a 15-20% jump in the number of people seeking assistance. Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, the Feeding America network supplies food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks operate 63,000 agencies that address hunger in all of its forms. For more information on Feeding America, please visit www.feedingamerica.org or call 312-263-2303.