Food Bank for New York City


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In a survey of teachers participating in our CookShop nutrition-education program for children, teens and adults, more than 97 percent reported their students more likely to try a new, healthy food because of the program.

Meanwhile, 96 percent reported their students want to eat healthier and 92 percent said their students are actually making healthier food choices because of CookShop.

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Ads & PSAs


Food Bank For New York City works to raise awareness of food poverty in New York City every day. A single placement of our acclaimed print ads and public service announcements (PSAs) help the Food Bank reach millions of potential supporters. Browse our current ad and PSA campaigns below or check our our past campaigns.

Broadcast and print quality versions of both the ad campaigns and public service announcements are available to the press. Please contact Carol Schneider, Media Relations Manager, at 212.566.7855 ext 2231 for assistance.


Change One Thing
Change One Thing: Orange vert
Change One Thing: Water vert
Change One Thing: Apple vert
*click on the ads to view large verticle and horizontal versions 

Swapping one soda for a glass of water. Trading a donut for an orange. Eating healthy doesn’t have to mean overhauling your diet or buying expensive “health food." It can start with just one healthy choice per day. That’s the message behind Change One Thing, the Food Bank's campaign aimed at food stamp–eligible New York City teenagers. Change One Thing is the social marketing component of CookShop, the Food Bank’s federally funded nutrition education program for low-income children, teens and adults.


If I Close My Eyes
If I Close My Eyes PSA screenshot If I close my eyes, hunger will go away...

Wishful thinking can't end hunger. Mario Batali, Stanley Tucci, Gwyneth Paltrow, Michael Stipe, Patti Smith, Mike Mills, Jill Hennessy and Kimberley Locke show that wishful thinking can't end hunger in the Food Bank's public service announcement (PSA), "If I Close My Eyes." This PSA was created and produced by Stefan Forbes, of InterPositive Media.



How Many?
How Many PSA screenshot How many people are we talking about here?

Mario Batali, Stanley Tucci, Gwyneth Paltrow, Michael Stipe, Jill Hennessy, Kimberley Locke, Blythe Danner, New York Giants Head Coach Tom Coughlin and MTV Networks Chairman and CEO Judy McGrath ask how many people need food assistance in New York City in the Food Bank's new public service announcement (PSA), "How Many?". This PSA was created and produced by Stefan Forbes, of InterPositive Media.


Check out our past ad and PSA campaigns.

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